George Velmer has built a career on making things sound exactly the way they should — powerful, intentional, and unforgettable.

Born into a musical family, George’s fascination with sound started early. His father challenged him with a violin at a young age, and it was immediately clear that George had a rare ear. He wasn’t just playing notes — he was interpreting emotion. Encouraged by his teacher to perform publicly, George’s musical future looked bright. But when family finances grew tight, his formal lessons were cut short. What didn’t stop, however, was his passion.

From that moment forward, George became a student of sound in the purest way — self-taught, intensely curious, and committed to learning by doing. He immersed himself in music from around the world, captivated by the orchestration of Yugoslavian ensembles, the grit of underground recordings, and the clarity of broadcast audio. He wasn’t just listening; he was dissecting, analyzing, and rebuilding sound in his mind.

As the years passed, that obsession became mastery.